We must remember the business ethics and skills of our great grandparents generation. A heart-felt thank you isn’t old fashioned!
Your relationship with a collector doesn’t end when the work is purchased. It just begins. Saying Thank you is a small, easy and inexpensive way to increase or guarantee future success. But its impact is anything but small. It goes a long way toward forging a relationship that can turn into future opportunity.
Get into the habit of writing “Thank-you” notes. That’s right…writing them! Why? It sets you apart from e-mail. The meer fact that you took the time to write it shows your sincerity. Send them to collectors, suppliers, other artists who take time to mentor you; museums, gallery owners and show promoters who show your work. A recent poll points out that nearly 50% of artists forget to show proper appreciation to people who help them; be it collectors or mentors.
People will remember a thank you note and will appreciate your thoughtfulness. Notes don’t have to be long – 2-3 sentences will do. Very few people cherish an e-mail
Out class other artists….saying thank you is a competitive advantage. Take the time to do it. A small gift or something you’ve made is even better.